Cross Assembly

Style Guide

While working as a freelance designer for Cross Assembly, I created a style guide for the Cross Assembly brand along with input from the church’s creative director. The church desired to revamp their image and create a style guide to help improve brand cohesion across all media and campuses. I took the previous style guide and noted everything from it that should be included in the new version and created an all new custom template for the new guide. When the style guide was completed over 75% of the text contained within I either wrote from scratch or was a highly re-written/edited version of the original content.

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